TBWA & Samsung offer new private Jet™ to Taylor Swift.

As the global popstar landed in Amsterdam for a concert at Johan Cruijff ArenA, TBWA and Samsung prepared a fitting surprise.

July 5, 2024

Swifties unite in Amsterdam for the first of three Taylor Swift concerts at Johan Cruijff ArenA.

But the chart-topping idol isn’t just known for producing hit after hit. She’s also infamous for preferring private jets as a mode of transportation, a habit that faced a lot of backlash on social media. Samsung joined the conversation with their Bespoke Jet™ AI vacuum cleaner. Not to further critique Swift, but to offer her an alternative Jet™ that sucks up the hate.

We placed our main billboard right on the main road to Johan Cruijff ArenA, making sure that every Swiftie noticed it. More executions appeared in metro and train stations surrounding the venue. They all featured tongue-in-cheek copy like ‘Finally a private Jet™ you can use all the time’ or ‘Finally a private Jet™ you can use for short distances.’

One question now remains: can we get Taylor Swift aboard?

Credits Bespoke Jet x Taylor.docx

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About TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

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