BASE en TBWA worden de helden van de datarestjes!

In a world waar data op het einde van de maand wordt achtergelaten… besluit één held op te treden tegen dit onrecht. Zijn naam? Data Doggybag Man. Zijn missie? Datarestjes meenemen naar de volgende maand. Dum dum dummmm …

Bij BASE kunnen ‘Based on You’-klanten blijven genieten van hun overschot data en belminuten. Blijft er data of belminuten over aan het einde van de maand? Geen zorgen, die worden automatisch overgedragen naar de eerstvolgende maand.

Om dit product in beeld te brengen, presenteren BASE en TBWA een gloednieuwe superheld: Data Doggybag Man. Zijn taak is nobel: datarestjes van BASE-klanten redden en ze meenemen naar de eerstvolgende maand.
Met een cape en een stevige dosis humor doorkruist Data Doggybag Man de straten op zoek naar verlaten restjes data. Om het personage en de campagne tot leven te brengen, komen er verschillende avonturen uit van deze superheld, vol humor en verrassende anekdotes.

Volg alle avonturen van Data Doggybag Man op tv, radio, digital outdoor en online in Brussel en Wallonië vanaf 27 augustus.

Contacteer ons
Rosemarijn Bol Raap TBWA
Rosemarijn Bol Raap TBWA
Over TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium