{
    "title": "De nieuwste campagne van TBWA x Brussels Airlines: een vliegende start voor de Rode Duivels",
    "modified_at": "2026-06-08 12:37:06",
    "published_at": "2026-06-08 12:37:00",
    "url": "https://press.tbwagroup.be/de-nieuwste-campagne-van-tbwa-x-brussels-airlines-een-vliegende-start-voor-de-rode-duivels",
    "short_url": "http://prez.ly/xmId",
    "culture": "nl_BE",
    "language": "NL",
    "slug": "de-nieuwste-campagne-van-tbwa-x-brussels-airlines-een-vliegende-start-voor-de-rode-duivels",
    "body": "<p><strong>Als sponsor van de Rode Duivels lanceert Brussels Airlines een campagne die mag gezien worden, vanuit de lucht zelfs. Het doel: ons nationale team een hart onder de riem steken vanaf de start(baan). En alle Belgische fans konden meedoen!</strong></p><p><strong> </strong></p><p>Op 8 juni vliegen de Rode Duivels naar Amerika om onze nationale eer te verdedigen. En supporteren, dat doen we al vanaf de take-off. Want zodra de wielen de tarmac lossen&hellip; valt er op het veld ernaast iets te spotten. Gigagrote woorden van aanmoediging, die de fans zelf konden insturen.</p><p>Uit alle inzendingen werd de meest impactvolle en originele aanmoediging geselecteerd. </p><div id=\"video-29688884-7802-4eff-8c7a-daea4ee6dc18\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div style=\"max-width: 56vh;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 177.7778%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fyoutube.com%2Fshorts%2FT5QyivJeas0%3Ffeature%3Dshare%23_cb1780912291&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p> </p><p>Om die aanmoediging in reuzeletters op een veld langs de startbaan te schilderen, staken ook de mensen van Brussels Airlines en van de KVBV de handen uit de mouwen, met een stevig statement als resultaat: &lsquo;Play bold. Win gold, Devils!&rsquo;</p><p>&nbsp;</p><p>Voil&agrave;, zo maken de Rode Duivels een vliegende start. Met een supportersboodschap die nog tot aan de start van het WK kan bewonderd worden door iedereen die erover vliegt.</p><div id=\"video-07931329-6507-4a40-a618-77fb9e91a4c6\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fyoutu.be%2Fm-S42tNch1c%23_cb1780912204&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/4d1fc8ac-eafb-4900-9d10-a90f7c5949f2/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/4d1fc8ac-eafb-4900-9d10-a90f7c5949f2/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/4d1fc8ac-eafb-4900-9d10-a90f7c5949f2/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-4d1fc8ac-eafb-4900-9d10-a90f7c5949f2\"\n                data-id=\"4d1fc8ac-eafb-4900-9d10-a90f7c5949f2\"\n                data-original=\"https://cdn.uc.assets.prezly.com/4d1fc8ac-eafb-4900-9d10-a90f7c5949f2/-/inline/no/STILL+2.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/4d1fc8ac-eafb-4900-9d10-a90f7c5949f2/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<hr /><a href='https://cdn.uc.assets.prezly.com/b11b7fbb-098e-4737-af5f-aaadc16cb765/-/inline/no/credit-list.docx' class='release-content-attachment' id='attachment-b11b7fbb-098e-4737-af5f-aaadc16cb765' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='b11b7fbb-098e-4737-af5f-aaadc16cb765'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>Credit list.docx</strong>\n        <em class='release-content-attachment__subtitle'>91 KB</em>\n    </span>\n</a><p>&nbsp;</p>",
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