{
    "title": "Delhaize en TBWA zijn er voor de Food Supporters ",
    "modified_at": "2026-06-18 19:11:05",
    "published_at": "2026-06-19 12:14:00",
    "url": "https://press.tbwagroup.be/delhaize-en-tbwa-zijn-er-voor-de-food-supporters",
    "short_url": "http://prez.ly/ocJd",
    "culture": "nl_BE",
    "language": "NL",
    "slug": "delhaize-en-tbwa-zijn-er-voor-de-food-supporters",
    "body": "<p><strong>Ook dit WK vormen Delhaize en TBWA een sterk team. En dat met een campagne die niet draait rond voetbalsupporters, maar rond&hellip; Food Supporters! Je weet wel, die fans die enkel oog hebben voor wat er tijdens het WK te eten valt.</strong></p><p><strong> </strong></p><p>Tijdens het WK ontstaan traditioneel twee groepen: de voetbalfans en de Food Supporters. Die laatste groep herkent iedereen meteen. Zij houden niet de verdediging, maar het ovenalarm nauwlettend in de gaten. Zij discussi&euml;ren niet over een penalty, maar over de beste dipsaus. Zij juichen niet bij een doelpunt, maar wanneer de hapjes uit de keuken komen.</p><p> </p><p>Met de slogan &ldquo;Voor de Food Supporters&rdquo; richten we ons, met de lekkerste producten uit de hele wereld op die Food Supporters. Van heerlijk Aziatisch fingerfood tot lekkere, Italiaanse ravioli.</p><p> </p><p>De aftrap werd gegeven met een tv-spot, kleurrijke printadvertenties en banners met slogans zoals &ldquo;Ik heb het voor messy!&rdquo;, &ldquo;You&rsquo;ll never wok alone&rdquo; en &ldquo;Matcha? Liever een match a day!&rdquo;. \u200b Daarnaast lopen er ook online video&#039;s waarin het herkenbare gedrag van Food Supporters met een knipoog wordt uitvergroot.</p><p> </p><p>En, klaar om enkele Delhaize-wereldtoppers te scoren? Wij zitten alvast op de eerste rij te supporteren.</p><div id=\"video-45c69e22-b018-4788-9047-3792df502645\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fyoutu.be%2FPAA0e-EZfPY%23_cb1781774837&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-b1c5c0ce-d3a4-4ad0-a225-cc400f08a2e3\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div style=\"max-width: 56vh;\"><div style=\"left: 0; 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