{
    "title": "Delhaize et TBWA sont l\u00e0 pour les Mordus de Food",
    "modified_at": "2026-06-18 19:16:24",
    "published_at": "2026-06-19 12:13:00",
    "url": "https://press.tbwagroup.be/delhaize-et-tbwa-sont-la-pour-les-mordus-de-food",
    "short_url": "http://prez.ly/tcJd",
    "culture": "fr",
    "language": "FR",
    "slug": "delhaize-et-tbwa-sont-la-pour-les-mordus-de-food",
    "body": "<p><strong>Une fois de plus, pour la Coupe du Monde, Delhaize et TBWA forment une &eacute;quipe de choc. Et cela avec une campagne qui ne met pas en avant les supporters de foot, mais plut&ocirc;t&hellip; les Mordus de Food ! Vous savez, ces fans qui n&rsquo;ont d&rsquo;yeux que pour ce qu&rsquo;il y a &agrave; manger pendant les matchs.</strong></p><p>Pendant la Coupe du monde, on distingue traditionnellement deux groupes : les supporters de foot et les Mordus de Food. Ces derniers sont &eacute;minemment reconnaissables. Ils ne surveillent pas la d&eacute;fense, mais la minuterie du four. Ils ne discutent pas d&rsquo;un penalty, mais de la meilleure sauce dip. Et s&#039;ils se r&eacute;jouissent, ce n&#039;est pas lorsqu&rsquo;un but est marqu&eacute;, mais lorsque les amuse-bouches sortent de la cuisine.</p><p>Avec le slogan &laquo; Pour les Mordus de Food &raquo;, nous nous adressons &agrave; ces derniers en leur proposant les produits les plus savoureux du monde entier. De d&eacute;licieux amuse-bouches asiatiques, de savoureuses p&acirc;tes farcies&hellip;</p><p>Le coup d&rsquo;envoi a &eacute;t&eacute; donn&eacute; avec un spot t&eacute;l&eacute;vis&eacute;, des annonces hautes en couleur et des banners arborant des slogans tels que &laquo; Le classico &raquo;, &laquo; You&rsquo;ll never wok alone &raquo; et &laquo; Jour de match ? Naaan ! Jour de matcha ! &raquo;. Par ailleurs, des vid&eacute;os en ligne mettent en avant, avec un clin d&rsquo;&oelig;il, les comportements typiques des Mordus de Food.</p><p>Alors, envie de d&eacute;couvrir quelques-uns des meilleurs produits Delhaize ? On vous attend, juste au bord du terrain.</p><div id=\"video-3e512729-8109-4ce7-b493-5a7128c83253\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fyoutu.be%2Fr6WtDKKLOeI%23_cb1781775368&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-b1c5c0ce-d3a4-4ad0-a225-cc400f08a2e3\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div style=\"max-width: 56vh;\"><div style=\"left: 0; 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            "caption": "TBWA X DELHAIZE: Food of the world (FR)",
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