Kom op tegen Kanker et TBWA permettent aux enfants atteints d'un cancer de devenir des enfants à nouveau...

Comme chaque année, Kom op tegen Kanker organise son action, Kom op Appels, du 7 au 25 octobre. Durant cette action, des paquets de pommes seront vendus dans les écoles primaires. Les gains permettront à la VLK (Vlaamse Liga tegen Kanker) d’organiser un camp de vacances pour les enfants atteints d’un cancer.

TBWA a réalisé une nouvelle campagne radio/TV, dirigée vers les parents. Les enfants atteints d’un cancer y occupent une place centrale.

Une campagne pleine d’espoir, dont l’angle d’approche – réellement positif – est remarquable.

Regardez la campagne ici : http://www.youtube.com/watch?v=lr9NQfOy6N4

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TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

TBWA\Belgium is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\Belgium was elected Agency of the Year twice in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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