{
    "title": "La nouvelle campagne de TBWA pour Brussels Airlines : le meilleur d\u00e9collage pour les Diables Rouges",
    "modified_at": "2026-06-08 12:02:00",
    "published_at": "2026-06-08 12:36:00",
    "url": "https://press.tbwagroup.be/la-nouvelle-campagne-de-tbwa-pour-brussels-airlines-le-meilleur-decollage-pour-les-diables-rouges",
    "short_url": "http://prez.ly/3mId",
    "culture": "fr",
    "language": "FR",
    "slug": "la-nouvelle-campagne-de-tbwa-pour-brussels-airlines-le-meilleur-decollage-pour-les-diables-rouges",
    "body": "<p><strong>Brussels Airlines, sponsor des Diables Rouges, a lanc&eacute; une campagne qui demande &agrave; &ecirc;tre vue&hellip; du ciel. Le but ? Montrer notre soutien &agrave; l&#039;&eacute;quipe nationale d&egrave;s le d&eacute;collage. Et tous les fans belges ont pu participer !</strong></p><p>Le 8 juin, c&#039;est parti ! Les Diables Rouges d&eacute;collent vers les &Eacute;tats-Unis pour d&eacute;fendre l&#039;honneur national. Et les encouragements commencent d&egrave;s le d&eacute;collage. Car nos Diables pourront voir, &agrave; travers leurs hublots, quelque chose de tr&egrave;s &eacute;tonnant au beau milieu des champs : des mots g&eacute;ants pour les encourager. Des mots envoy&eacute;s par les supporters.</p><p>Parmi tous les envois, c&#039;est le message le plus &eacute;tonnant et le plus original qui a &eacute;t&eacute; choisi.</p><div id=\"video-f1d73f0d-e0b9-47d4-9ad5-17aa858d78f6\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div style=\"max-width: 56vh;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 177.7778%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fyoutube.com%2Fshorts%2FAXqQd0Y8gko%3Ffeature%3Dshare%23_cb1780912757&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p> </p><p>Pour peindre ce message d&#039;encouragement en lettres g&eacute;antes, sur un terrain situ&eacute; le long de la piste de d&eacute;collage, les &eacute;quipes de Brussels Airlines et de la KVBV se sont retrouss&eacute; les manches. Elles ont ainsi donn&eacute; vie &agrave; un message fort : &laquo; Play bold. Win gold, Devils! &raquo;</p><p>&nbsp;</p><p>C&#039;est vraiment le meilleur d&eacute;collage pour les Diables Rouges. Avec un message de leurs supporters qui va demeurer visible jusqu&#039;au d&eacute;but de la Coupe du Monde pour celles et ceux qui d&eacute;colleront &agrave; proximit&eacute;.</p><p>&nbsp;</p><div id=\"video-2219deb8-4327-4f74-aede-a8631a9d7d8e\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fyoutu.be%2Fd7erGfumrAo%23_cb1780912796&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/150ef396-d19b-4ec8-b2c3-46769f2e6ca7/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/150ef396-d19b-4ec8-b2c3-46769f2e6ca7/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/150ef396-d19b-4ec8-b2c3-46769f2e6ca7/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-150ef396-d19b-4ec8-b2c3-46769f2e6ca7\"\n                data-id=\"150ef396-d19b-4ec8-b2c3-46769f2e6ca7\"\n                data-original=\"https://cdn.uc.assets.prezly.com/150ef396-d19b-4ec8-b2c3-46769f2e6ca7/-/inline/no/STILL+2.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/150ef396-d19b-4ec8-b2c3-46769f2e6ca7/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<hr /><a href='https://cdn.uc.assets.prezly.com/b11b7fbb-098e-4737-af5f-aaadc16cb765/-/inline/no/credit-list.docx' class='release-content-attachment' id='attachment-b11b7fbb-098e-4737-af5f-aaadc16cb765' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='b11b7fbb-098e-4737-af5f-aaadc16cb765'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>Credit list.docx</strong>\n        <em class='release-content-attachment__subtitle'>91 KB</em>\n    </span>\n</a><p>&nbsp;</p>",
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