McDonald's en TBWA bouwen een verdraaid lekker Mexicaans feestje.

McDonald's en TBWA bouwen een verdraaid lekker Mexicaans feestje.

Dat de Maestro Spicy Santiago - de jongste telg van de Maestro familie - letterlijk met veel trompetgeschal wordt aangekondigd is niet toevallig. McDonald's brengt immers één grote lofzang op de authentieke en geweldig rijke Mexicaanse cantina. Een kolfje naar de hand van regisseur Raf Wathion die naast je smaakpapillen zelfs de crunchy nacho's vrolijk aan het dansen brengt. De beste amigo van de Maestro Spicy Santiago? Heerlijke frietjes met daarop een smeuïge mayonaise van guacamole, een pittige jalapeño kaassaus en knapperige gefrituurde uitjes.

Viva la Mexico! Zowel op social. Als op tv. De campagne loopt van 21 maart tot 14 mei.

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Lore Boghmans
Lore Boghmans
Over TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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