McDonald's Groot-Bijgaarden & TBWA trakteren inwoners op een verrassing van formaat

Eéntje van maar liefst 2m² tot zelfs 20m² om precies te zijn. Je kon er niet naast kijken.

Voor de opening van zijn 70ste restaurant gaf McDonald's de lokale bevolking een gratis lekkere hap in een ludieke affichagecampagne. Zo kon Murielle Vispoel een gratis Royal-O-Fish aan de haak slaan en kreeg N. De Koning een gratis Royal Cheese geoffreerd. Een sympathieke campagne die de Groot-Bijgaardenaren duidelijk wisten te smaken. Letterlijk zelfs. Ook op sociale media.

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TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

Excelsiorlaan 75/77,
1930 Zaventem, Belgium