MINI et TBWA ou l’éloge des contraires pour le Salon de l’Auto

Cette année, lors du Salon de l'Auto, MINI présentera deux tout nouveaux modèles : la MINI Electric et la Mini John Cooper Works GP. Bien que ces deux modèles soient chacun 100 % MINI, ils n’en sont pas moins complètement différents.

Silencieuse, la MINI Electric n'émet pas le moindre gramme de CO2. Alors que, côté MINI John Cooper Works GP, tout est question de son et de vitesse. Nous avons joué à fond ces deux extrêmes par le biais de 2 affiches impressionnantes, de spots radio et de posts sur les médias sociaux. 

Vous voulez découvrir par vous-même comment deux voitures que tout oppose peuvent être 100 % MINI ? Bienvenue sur le stand MINI du Salon de l'Auto.

Philippe Van Eygen TBWA
Philippe Van Eygen TBWA
A propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.


Excelsiorlaan 75/77,
1930 Zaventem, Belgium