MINI et TBWA ou l’éloge des contraires pour le Salon de l’Auto

Cette année, lors du Salon de l'Auto, MINI présentera deux tout nouveaux modèles : la MINI Electric et la Mini John Cooper Works GP. Bien que ces deux modèles soient chacun 100 % MINI, ils n’en sont pas moins complètement différents.

Silencieuse, la MINI Electric n'émet pas le moindre gramme de CO2. Alors que, côté MINI John Cooper Works GP, tout est question de son et de vitesse. Nous avons joué à fond ces deux extrêmes par le biais de 2 affiches impressionnantes, de spots radio et de posts sur les médias sociaux. 

Vous voulez découvrir par vous-même comment deux voitures que tout oppose peuvent être 100 % MINI ? Bienvenue sur le stand MINI du Salon de l'Auto.

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Philippe Van Eygen TBWA
Philippe Van Eygen TBWA
A propos de TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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TBWA GROUP
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