TBWA en MINI zoeken de tegengestelden op voor het autosalon

Dit jaar zet MINI twee gloednieuwe modellen in de kijker tijdens het autosalon: de MINI Electric en de Mini John Cooper Works GP. En hoewel deze wagens allebei 100% MINI zijn, kunnen ze niet meer van elkaar verschillen.

De geruisloze MINI Electric stoot geen gram CO2 uit, bij de John Cooper Works GP draait het allemaal om sound en snelheid.

Die twee uitersten speelden we volop uit met 2 indrukwekkende affiches, via radiospots en social posts. 

Wie zin heeft om zelf te ontdekken hoe twee tegengestelden toch 100% MINI kunnen zijn, is meer dan welkom op de MINI stand op het autosalon.

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Philippe Van Eygen TBWA
Philippe Van Eygen TBWA
Over TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\ was elected Agency of the Year 3 times in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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