{
    "title": "The latest campaign by TBWA Belgium x Brussels Airlines: a flying start for the Belgian Red Devils",
    "modified_at": "2026-06-08 12:07:34",
    "published_at": "2026-06-08 12:35:00",
    "url": "https://press.tbwagroup.be/the-latest-campaign-by-tbwa-belgium-x-brussels-airlines-a-flying-start-for-the-belgian-red-devils",
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    "body": "<p><strong>As a proud sponsor of the Belgian Red Devils, Brussels Airlines is launching a campaign you simply can&rsquo;t miss. Not even from the air. The goal? To get our national team off to a flying start, right from take-off. And every Belgian fan had the chance to get involved.</strong></p><p>&nbsp;</p><p>On 8 June, the Belgian Red Devils fly to America to defend our national honour on the football pitch. And the cheering starts at take-off. Because the moment the wheels leave the tarmac&hellip; there&rsquo;s something to spot: giant words of encouragement, submitted by the fans themselves. </p><div id=\"video-9397829f-9f57-48cb-8ecd-e22e6536df39\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div style=\"max-width: 56vh;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 177.7778%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fyoutube.com%2Fshorts%2FBTFhaNomzD0%3Ffeature%3Dshare%23_cb1780913077&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p>&nbsp;</p><p>From all entries, the most impactful and creative message was selected. To bring it to life in huge letters in a field beside the runway, the teams at Brussels Airlines and the RBFA rolled up their sleeves. The result is a bold statement:</p><p><em><strong>&lsquo;Play bold. Win gold, Devils!&rsquo;</strong></em></p><p> </p><p>And just like that, the Belgian Red Devils are off to a flying start. With a message from the fans that can be admired by everyone flying over it right up until the start of the World Cup!</p><p>&nbsp;</p><div id=\"video-a2b48edd-e764-4908-a9f3-6605c1db6940\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fyoutu.be%2FbcD6rtctPcI%23_cb1780913187&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p>&nbsp;</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/150ef396-d19b-4ec8-b2c3-46769f2e6ca7/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/150ef396-d19b-4ec8-b2c3-46769f2e6ca7/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/150ef396-d19b-4ec8-b2c3-46769f2e6ca7/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-150ef396-d19b-4ec8-b2c3-46769f2e6ca7\"\n                data-id=\"150ef396-d19b-4ec8-b2c3-46769f2e6ca7\"\n                data-original=\"https://cdn.uc.assets.prezly.com/150ef396-d19b-4ec8-b2c3-46769f2e6ca7/-/inline/no/STILL+2.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/150ef396-d19b-4ec8-b2c3-46769f2e6ca7/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<hr /><a href='https://cdn.uc.assets.prezly.com/b11b7fbb-098e-4737-af5f-aaadc16cb765/-/inline/no/credit-list.docx' class='release-content-attachment' id='attachment-b11b7fbb-098e-4737-af5f-aaadc16cb765' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='b11b7fbb-098e-4737-af5f-aaadc16cb765'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>Credit list.docx</strong>\n        <em class='release-content-attachment__subtitle'>91 KB</em>\n    </span>\n</a><p>&nbsp;</p>",
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