DON’T STOP MOVING MET TELENET EN TBWA, BABY.

23 augustus 2024

De nieuwe One van Telenet is nu helemaal aanpasbaar. Dat wil zeggen: internet én mobiel zoals jij ‘t wil. En dat allemaal samen op 1 factuur voor gans je gezin. ​
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​Dus don’t stop moving: Als symbool van de nieuwe One werd een geel fluffy hoesje met schattige wiebeloogjes geboren die overal met je gezin meebeweegt. Van thuis tot op festivals tot zelfs de botsauto’s: hij blijft altijd aan je zijde.

De campagne bestaat naast de TV spot geregisseerd door Benjamin Mege (Caviar), ook uit radio, OOH en digital, … Maar pas op: als je één keer luistert, krijg je het liedje Don't Stop Wiggle Wiggle van The Outhere Brothers niet meer uit je hoofd.

 

Het fluffy hoesje komt nog meer tot leven als gadget maar je gaat ‘m straks ook levensecht kunnen knuffelen in je Telenet winkel of op festivals. Wiggle, wiggle!

 

Radio 1.mp3

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Radio 2.mp3

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Radio 3.mp3

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Radio 4.mp3

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Creditlist.docx

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Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

 

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