TBWA accompagne 6 squatters invalides

Mercredi 21 novembre 2012 — Plus de 5000. C’est le nombre de personnes invalides qui attendent l’adaptation de “leur chez soi” avec un budget limité. Madness! Avec la pénurie de logements sur les différentes régions, 6 squatters invalides sont rentrés dans une maison “in the middle of the street’ à Koekelberg. Parce qu’être sur une liste d’attente, c’est impossible à vivre.

Le 21 novembre, nos squatters Sammy, Peter, Gert, Leen, Joyce et Dimitri ont invité la presse dans leur squate. En présence des ministres Jo Vandeurzen et Freya Van den Bossche ainsi que Stijn Coninx, ils les ont interpellé sur l’importance de Inclusie Invest: une coopérative, fondée par les parents des enfants handicapés qui souhaiteraient construire leur maison de façon adaptée.

TBWA a filmé le squate et en a fait un clip : ils ont réalisé leur propre version de ‘Our House’ de Madness. L’action se retrouve aussi sur Facebook où vous pouvez donner un petit coup de pouce. Prenez aussi possession d’un squat sur www.kraakmee.be. Diffusez l’info pour les soutenir : à chaque signe d’attention, la liste se réduit de plus en plus.

Plus d’info sur kraakmee.be 

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Geert Potargent TBWA
Héloïse Richard PRIDE/TBWA
Geert Potargent TBWA
Héloïse Richard PRIDE/TBWA
A propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

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