Avec "The very very very very...very long tray", McDonald's® réinvente son plateau-repas pour y manger à plusieurs

Pour fêter l'été des retrouvailles après de longs mois de solitude, McDonald's® a vu grand.

Littéralement, puisque la chaine de restaurants vous propose le "very very very very long tray". Concrètement, un plateau-repas en bois de plus de 3 mètres, pour y manger à plusieurs; avec des potes, avec encore plus de potes...ou même à cheval sur 4 tables avec de parfaits inconnus.

En effet, pendant des décennies, ce plateau à toujours été un objet à utiliser seul. L'été 2021 était la parfaite occasion pour réinventer cet objet iconique en y rajoutant un peu de "nous"!

L'activation a fait ses début en aout dans le McDonald's® de Docks Bruxelles.


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Jeremie Goldwasser

Creative Director

Elien Onclinx

Group Account Manager, TBWA

Marie Buyens

Account Manager, TBWA

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TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

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