Avec "The very very very very...very long tray", McDonald's® réinvente son plateau-repas pour y manger à plusieurs

Avec "The very very very very...very long tray", McDonald's® réinvente son plateau-repas pour y manger à plusieurs

Pour fêter l'été des retrouvailles après de longs mois de solitude, McDonald's® a vu grand.

Littéralement, puisque la chaine de restaurants vous propose le "very very very very long tray". Concrètement, un plateau-repas en bois de plus de 3 mètres, pour y manger à plusieurs; avec des potes, avec encore plus de potes...ou même à cheval sur 4 tables avec de parfaits inconnus.

En effet, pendant des décennies, ce plateau à toujours été un objet à utiliser seul. L'été 2021 était la parfaite occasion pour réinventer cet objet iconique en y rajoutant un peu de "nous"!

L'activation a fait ses début en aout dans le McDonald's® de Docks Bruxelles.

Contactez-nous
Jeremie Goldwasser Creative Director
Elien Onclinx Group Account Manager, TBWA
Marie Buyens Account Manager, TBWA
Jeremie Goldwasser Creative Director
Elien Onclinx Group Account Manager, TBWA
Marie Buyens Account Manager, TBWA
A propos de TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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TBWA GROUP
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