BASE & TBWA vont mettre tout le monde d’accord.

Aujourd’hui, tout débat est un combat. Quel que doit le sujet si on n’est pas pour, c’est qu’on est contre. Si on n’est pas contre, c’est qu’on est pour. Que l’on parle de mode, de musique, de politique ou même du temps qu’il fait, les discussions montent vite dans les tours. Chacun pense qu’il a raison et que l’autre a forcément tort.

C’est ce constat qui a donné envie à BASE et à son agence TBWA de prendre un peu de recul et de proposer un plan tarifaire qui lui mettra sans aucun doute tout le monde d’accord. Le projet se décline en film, radio, online et en une large campagne d’affichage qui oppose divers sujets de société.

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TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

Excelsiorlaan 75/77,
1930 Zaventem, Belgium