BASE en TBWA brengen de goeie vibes terug

BASE en TBWA brengen de goeie vibes terug

Maandag 20 september 2021 — Waarom contact hebben met vrienden en familie, als het niet is om te vragen hoe het met ze gaat, ze aan te moedigen, te ondersteunen of gewoon om te zeggen dat je er bent voor hen? Da’s de centrale vraag van de nieuwste telg in de zomersaga van BASE. Samen met TBWA exploreerde de operator hoe communiceren elke dag het beste in ons naar boven haalt.

De campagne herinnert ons eraan hoeveel kracht medeleven kan hebben, zonder sentimenteel te doen.

De TV-spot werd geregisseerd door Kurt De Leijer. De Brusselse rapper Krisy neemt de stem voor z’n rekening.

De campagne is te zien in affichage, op social, TV én in de bioscoop.

Kortom, een campagne met een simpele, maar oh zo belangrijke boodschap.

Contacteer ons
Aubry Crock Account Director
Jeremie Goldwasser Creative Director
Aubry Crock Account Director
Jeremie Goldwasser Creative Director
Over TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

www.tbwa.be


TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium

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