BASE en TBWA brengen de goeie vibes terug

Waarom contact hebben met vrienden en familie, als het niet is om te vragen hoe het met ze gaat, ze aan te moedigen, te ondersteunen of gewoon om te zeggen dat je er bent voor hen? Da’s de centrale vraag van de nieuwste telg in de zomersaga van BASE. Samen met TBWA exploreerde de operator hoe communiceren elke dag het beste in ons naar boven haalt.

De campagne herinnert ons eraan hoeveel kracht medeleven kan hebben, zonder sentimenteel te doen.

De TV-spot werd geregisseerd door Kurt De Leijer. De Brusselse rapper Krisy neemt de stem voor z’n rekening.

De campagne is te zien in affichage, op social, TV én in de bioscoop.

Kortom, een campagne met een simpele, maar oh zo belangrijke boodschap.

CREDITS c'est la base.docx

DOCX - 14 Kb

BASE c'est la base TVC

MOV - 480 Mb

Aubry Crock

Account Director

Jeremie Goldwasser

Creative Director

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Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

 

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