BASE et TBWA font l’éloge du rien

Quand BASE offre le premier mois gratuit pour tout nouvel abonnement et demande à son agence TBWA de l’annoncer de façon atypique… il faut évidemment s’attendre à un exercice totalement atypique. Résultat : une campagne promotionnelle qui n’en est pas une, où ce mois pour rien devient une véritable contemplation du rien qui se décline en affichage, en print, en films TV et online, dont les images ont été confiées au réalisateur Lieven Van Baelen. On retrouve également le concept en radio, toujours en collaboration avec le chanteur, musicien et producteur bruxellois, Krisy. Et pour lancer la campagne, BASE a adapté ses photos de profils sur les réseaux sociaux en remplaçant son logo...par du rien.  

Cette campagne s’inscrit dans la suite de la refonte de la marque qui rappelons-le, remet l’individu au centre de son discours.

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A propos de TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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TBWA GROUP
165 Avenue de la Couronne/Kroonlaan - 1050 Brussels