BASE et TBWA font l’éloge du rien

Quand BASE offre le premier mois gratuit pour tout nouvel abonnement et demande à son agence TBWA de l’annoncer de façon atypique… il faut évidemment s’attendre à un exercice totalement atypique. Résultat : une campagne promotionnelle qui n’en est pas une, où ce mois pour rien devient une véritable contemplation du rien qui se décline en affichage, en print, en films TV et online, dont les images ont été confiées au réalisateur Lieven Van Baelen. On retrouve également le concept en radio, toujours en collaboration avec le chanteur, musicien et producteur bruxellois, Krisy. Et pour lancer la campagne, BASE a adapté ses photos de profils sur les réseaux sociaux en remplaçant son logo...par du rien.  

Cette campagne s’inscrit dans la suite de la refonte de la marque qui rappelons-le, remet l’individu au centre de son discours.

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Rosemarijn Bol Raap TBWA\
Rosemarijn Bol Raap TBWA\
A propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium