BASE et TBWA remettent les bons sentiments à l'honneur

Pourquoi communiquer avec ses proches, si ce n’est pour prendre de leurs nouvelles, les encourager, les soutenir, ou simplement leur dire qu’on est là ? Cette question est à la base du nouvel opus estival de la saga BASE. Mettant toujours en scène des instants de la vie quotidienne, BASE et TBWA ont choisi de mettre en valeur le bon côté de nos communications.

Sans jamais tomber dans la mièvrerie, la campagne rappelle la force qu’un simple message de sympathie peut avoir.

Un spot tv réalisé avec brio par Kurt De Leijer. La voix off est toujours confiée à l’artiste bruxellois Krisy.

La campagne se décline également en affichage urbain, en social, télé et au cinéma.

Une campagne simple aux mots tout aussi simples mais ô combien importants.

CREDITS c'est la base.docx

DOCX - 14 Kb

BASE c'est la base TVC

MOV - 480 Mb

Aubry Crock

Account Director

Jeremie Goldwasser

Creative Director

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À propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

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