BASE et TBWA remettent les bons sentiments à l'honneur

BASE et TBWA remettent les bons sentiments à l'honneur

Pourquoi communiquer avec ses proches, si ce n’est pour prendre de leurs nouvelles, les encourager, les soutenir, ou simplement leur dire qu’on est là ? Cette question est à la base du nouvel opus estival de la saga BASE. Mettant toujours en scène des instants de la vie quotidienne, BASE et TBWA ont choisi de mettre en valeur le bon côté de nos communications.

Sans jamais tomber dans la mièvrerie, la campagne rappelle la force qu’un simple message de sympathie peut avoir.

Un spot tv réalisé avec brio par Kurt De Leijer. La voix off est toujours confiée à l’artiste bruxellois Krisy.

La campagne se décline également en affichage urbain, en social, télé et au cinéma.

Une campagne simple aux mots tout aussi simples mais ô combien importants.

Contactez-nous
Aubry Crock Account Director
Jeremie Goldwasser Creative Director
Aubry Crock Account Director
Jeremie Goldwasser Creative Director
A propos de TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

www.tbwa.be


TBWA GROUP
Excelsiorlaan 75/77,
1930 Zaventem, Belgium