BASE et TBWA se posent en héros du data abandonné !

28 août 2018

In a world où le data est abandonné à la fin du mois… Un héros a décidé de se lever contre cette injustice. Son nom ? Data Doggybag Man. Sa mission ? Emmener les restes de data au mois suivant. Dum dum duummmm… !

Chez BASE, les clients ‘Based on You’ bénéficient du report de leur surplus de data et de minutes d’appels. Il reste des données en fin de mois ? Pas de soucis, elles sont tout simplement transférées au mois suivant !

Pour illustrer cela, BASE et TBWA nous présente un super-héros fraîchement créé : Data Doggybag Man. Sa tâche est noble : celle de sauver les restes de data des clients BASE et les emmener au mois suivant.
Ainsi, muni d’une cape et d’un solide deuxième degré, Data Doggybag Man parcourt les rues à la recherche de datas abandonnées. Afin de faire vivre le personnage et la campagne, différentes péripéties ont été mises en scène… toutes pleines d’humour et d’anecdotes surprenantes !

Suivez toutes les aventures de Data Doggybag Man en TV, en radio, en digital outdoor et en ligne, en Wallonie et à Bruxelles, à partir du 27 août 2018.

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Rosemarijn Bol Raap

TBWA

rosemarijn.bol.raap@tbwa.be

À propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.