bpost et TBWA demandent de l'aide aux enfants pour rechercher les plus beaux compliments

Lundi 25 février 2013 —

Ce 1er mars, c'est la Journée des Compliments. A cette occasion, bpost encourage les Belges à faire des compliments autour d'eux. Mais comme les adultes éprouvent souvent des difficultés à faire part de leurs sentiments, bpost a demandé aux enfants de montrer l'exemple.

Dans le cadre de l'action “Faire un compliment, c'est un jeu d'enfant!” bpost a envoyé à chaque Belge les 5 plus chouettes compliments d'enfants. Ces compliments peuvent être collés sur la carte qui les accompagne et renvoyés gratuitement à la personne de votre choix partout en Belgique... sauf bien entendu, si vous préférez personnaliser cette carte vous-même.

Cette action est annoncée par une vague de spots radio dans lesquels on retrouve nos petits anges aidant les adultes à exprimer leurs sentiments.  

Et pour ceux qui souhaitent envoyer gratuitement d'autres compliments, il suffit de surfer sur www.bpost.be/bpositive.

Contactez-nous
Jochen De Greef TBWA
Valerie Vleminckx TBWA
Jochen De Greef TBWA
Valerie Vleminckx TBWA
A propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium