bpost et TBWA demandent de l'aide aux enfants pour rechercher les plus beaux compliments

Ce 1er mars, c'est la Journée des Compliments. A cette occasion, bpost encourage les Belges à faire des compliments autour d'eux. Mais comme les adultes éprouvent souvent des difficultés à faire part de leurs sentiments, bpost a demandé aux enfants de montrer l'exemple.

Dans le cadre de l'action “Faire un compliment, c'est un jeu d'enfant!” bpost a envoyé à chaque Belge les 5 plus chouettes compliments d'enfants. Ces compliments peuvent être collés sur la carte qui les accompagne et renvoyés gratuitement à la personne de votre choix partout en Belgique... sauf bien entendu, si vous préférez personnaliser cette carte vous-même.

Cette action est annoncée par une vague de spots radio dans lesquels on retrouve nos petits anges aidant les adultes à exprimer leurs sentiments.  

Et pour ceux qui souhaitent envoyer gratuitement d'autres compliments, il suffit de surfer sur www.bpost.be/bpositive.

Contactez-nous
Jochen De Greef TBWA
Valerie Vleminckx TBWA
Jochen De Greef TBWA
Valerie Vleminckx TBWA
A propos de TBWA GROUP

TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

TBWA\Belgium is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\Belgium was elected Agency of the Year twice in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

www.tbwagroup.be

TBWA GROUP
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