bpost, les apporteurs de demain

Tout le monde le sait, La Poste s’appelle désormais bpost. Une conversion pleinement réussie qui permet aujourd’hui à la société de courrier belge et international de se tourner totalement vers l’avenir avec de nouveaux services comme la carte de crédit prépayée bpaid, l'application Mobile Postcard ou encore bpack 24/7, le distributeur de paquets. D’autres services sont également en cours de test comme bpost sur ​​rendez-vous, qui permet de recevoir ses courses sans devoir sortir de chez soi. Vous retrouverez toutes ces initiatives dans la nouvelle campagne image de bpost : "Les apporteurs de demain.”

En télévision, des scènes de la vie de tous les jours deviennent une véritable ode à tous ceux qui envoient et qui recoivent. En print, ce sont les employés qui viennent symboliquement se porter garants de cette belle promesse.

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A propos de TBWA GROUP

TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

TBWA\Belgium is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\Belgium was elected Agency of the Year twice in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

www.tbwagroup.be

TBWA GROUP
165 Avenue de la Couronne/Kroonlaan - 1050 Brussels