Brussels Airlines en TBWA voeren ons mee naar de wondere wereld van de trekvogels

Kent u de Belgicus Migratum? Een klein trekvogeltje dat graag ver weg trekt, als het even kan naar de zon. Maar helaas, na een welverdiende, rustgevende vakantie, wacht hem bij de terugkeer vaak een koude douche.

Vandaar het aanbod in deze nieuwe radiocampagne van Brussels Airlines en TBWA. Daarin maken we kennis met trekvogels die verbazend menselijke kenmerken vertonen, zoals zonnekloppers, nachtraven, zuinige vogels of vogels die gewoon alles uit hun weekend willen halen zonder één vakantiedag te moeten opnemen.

Want jawel, door deze diverse gevederde vrienden te observeren heeft Brussels Airlines zijn aanbod op punt kunnen zetten met meerdere vluchten per dag en weldoordachte vlieguren.

Spits uw oren en hoor hoe deze wonderbaarlijke vogels ons mee uitnodigen op reis, middels deze radiocampagne.

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Over TBWA GROUP

TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CRM, media, digital, design, PR, social, event, content & complemented with all related production capabilities. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

TBWA\Belgium is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\Belgium was elected Agency of the Year 3 times in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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