Brussels Airlines et TBWA nous emmènent dans le monde extraordinaire des oiseaux migrateurs

Connaissez-vous le Belgicus Migratum ? Un petit oiseau migrateur qui adore partir loin de chez lui, si possible au soleil. Mais hélas, après des vacances bien reposantes, la rentrée lui fait souvent l’effet d’une douche froide.

Voilà le propos de la nouvelle campagne radio de Brussels Airlines et TBWA, qui nous font découvrir des oiseaux migrateurs aux comportements tellement humains : ceux qui veulent encore du soleil, ceux qui adorent faire la fête toute la nuit, ceux qui partent à petit prix ou encore ceux qui veulent profiter à fond de leurs week-ends sans devoir prendre un seul jour de congé.

Car oui, c’est en observant ces divers volatiles que Brussels Airlines a pu mettre au point son offre, ses nombreux vols quotidiens et ses horaires si bien pensés.

Tendez bien l’oreille, ces oiseaux magnifiques nous invitent au voyage au travers d’une campagne radio rafraîchissante.

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A propos de TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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