Brussels Airlines et TBWA nous emmènent dans le monde extraordinaire des oiseaux migrateurs

Connaissez-vous le Belgicus Migratum ? Un petit oiseau migrateur qui adore partir loin de chez lui, si possible au soleil. Mais hélas, après des vacances bien reposantes, la rentrée lui fait souvent l’effet d’une douche froide.

Voilà le propos de la nouvelle campagne radio de Brussels Airlines et TBWA, qui nous font découvrir des oiseaux migrateurs aux comportements tellement humains : ceux qui veulent encore du soleil, ceux qui adorent faire la fête toute la nuit, ceux qui partent à petit prix ou encore ceux qui veulent profiter à fond de leurs week-ends sans devoir prendre un seul jour de congé.

Car oui, c’est en observant ces divers volatiles que Brussels Airlines a pu mettre au point son offre, ses nombreux vols quotidiens et ses horaires si bien pensés.

Tendez bien l’oreille, ces oiseaux magnifiques nous invitent au voyage au travers d’une campagne radio rafraîchissante.

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TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

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