Brussels Airlines et TBWA nous emmènent dans le monde extraordinaire des oiseaux migrateurs

Lundi 27 août 2018 — Connaissez-vous le Belgicus Migratum ? Un petit oiseau migrateur qui adore partir loin de chez lui, si possible au soleil. Mais hélas, après des vacances bien reposantes, la rentrée lui fait souvent l’effet d’une douche froide.

Voilà le propos de la nouvelle campagne radio de Brussels Airlines et TBWA, qui nous font découvrir des oiseaux migrateurs aux comportements tellement humains : ceux qui veulent encore du soleil, ceux qui adorent faire la fête toute la nuit, ceux qui partent à petit prix ou encore ceux qui veulent profiter à fond de leurs week-ends sans devoir prendre un seul jour de congé.

Car oui, c’est en observant ces divers volatiles que Brussels Airlines a pu mettre au point son offre, ses nombreux vols quotidiens et ses horaires si bien pensés.

Tendez bien l’oreille, ces oiseaux magnifiques nous invitent au voyage au travers d’une campagne radio rafraîchissante.

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Marko Van Dyck TBWA
Marko Van Dyck TBWA
A propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

TBWA\Belgium
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