Cannes Lions 2013: Goud voor TBWA en KBC

Vanavond worden de eerste awards uitgereikt in Cannes! Na dag 1 mag TBWA deze editie al zeer geslaagd noemen, want na de 2 bronzen leeuwen vorig jaar (voor KBC), mogen ze vanavond een gouden leeuw in Direct, opnieuw voor KBC, « het gat in de markt » in ontvangst nemen.

Dat de campagne veel bijval oogst onder de juryleden is duidelijk, want ook in de categorie Promo & Activation wordt ze beloond met een bronzen Leeuw.

Ook wat de inzendingen betreft, is TBWA goed vertegenwoordigd : 15 cases verdeeld over zowat alle categorieën.

De inzendingen in de categorie Cyber Lions:

  • KBC Bank : The gap in the Market 
  • Maes : A barrel of Maes for everyone with the name Maes
  • bpost : bpost Live Webshop 
  • Telenet : Call & SMS Banner
  • ROOM 13 : Project Portrait

In de categorie Direct Lions:

  • KBC Bank, the gap in the market en Back in the Day everything was better
  • ROOM 13 : Project Portrait
  • Inclusie Investment : You Can’t Live in a Waiting List
  • Maes : A Barrel of Maes for Everyone in the name of Maes

Gerenommeerd voor zijn succes in dit domein, presenteert TBWA Belgium dan ook 7 dossiers in de categorie Promo & Activation Lions. Volgende campages nemen deel:

  • Maes : A Barrel of Maes for Everyone in the name of Maes
  • Grimbergen : A thriller with a triple mystery
  • bpost : bpost Live Webshop
  • KBC Bank: Back in the day everything was better
  • Dupuis Uitgeverij : Becoming a Comic Book Hero,
  • Room 13 : Project Portrait
  • Inclusie Invest : You Can’t Live in a Waiting List

In de categorie PR Lions positioneert Pride (Public Relations afdeling van TBWA) zich met deze 4 campagnes :

  • Mc Donalds : The Founding Fan
  • Downsyndrome Vlaanderen : Down Make-Over
  • Inclusie Invest : You Can’t Live in a Waiting List
  • KBC Bank: The gap in the market

Voor de categorie Media Lions werden volgende campagnes ingestuurd:

  • Room 13 : Project Portrait
  • Telenet : Mega Soccer Shirts (shortlisted)
  • bpost : bpost Live Webshop (shortlisted)
  • Maes : A Barrel of Maes for Everyone in the name of Maes
  • KBC Bank : the gap in de market (shortlisted)

In de categorie Radio Lions :

  • Belgian Institute for Road Safety : Celeb Car crash announcements
  • MINI : The MINI convertible Mix

In de categorie Branded Entertainement :

  • Grimbergen : A thriller with a triple mystery

In de categorie Titanium & Integrated :

  • KBC Bank : the gap in de market

In de categorie Lions Film Craft

  • Aardgas/Gaz Naturel : Best Friends

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Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

 

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