Cannes Lions 2013: Goud voor TBWA en KBC

Vanavond worden de eerste awards uitgereikt in Cannes! Na dag 1 mag TBWA deze editie al zeer geslaagd noemen, want na de 2 bronzen leeuwen vorig jaar (voor KBC), mogen ze vanavond een gouden leeuw in Direct, opnieuw voor KBC, « het gat in de markt » in ontvangst nemen.

Dat de campagne veel bijval oogst onder de juryleden is duidelijk, want ook in de categorie Promo & Activation wordt ze beloond met een bronzen Leeuw.

Ook wat de inzendingen betreft, is TBWA goed vertegenwoordigd : 15 cases verdeeld over zowat alle categorieën.

De inzendingen in de categorie Cyber Lions:

  • KBC Bank : The gap in the Market 
  • Maes : A barrel of Maes for everyone with the name Maes
  • bpost : bpost Live Webshop 
  • Telenet : Call & SMS Banner
  • ROOM 13 : Project Portrait

In de categorie Direct Lions:

  • KBC Bank, the gap in the market en Back in the Day everything was better
  • ROOM 13 : Project Portrait
  • Inclusie Investment : You Can’t Live in a Waiting List
  • Maes : A Barrel of Maes for Everyone in the name of Maes

Gerenommeerd voor zijn succes in dit domein, presenteert TBWA Belgium dan ook 7 dossiers in de categorie Promo & Activation Lions. Volgende campages nemen deel:

  • Maes : A Barrel of Maes for Everyone in the name of Maes
  • Grimbergen : A thriller with a triple mystery
  • bpost : bpost Live Webshop
  • KBC Bank: Back in the day everything was better
  • Dupuis Uitgeverij : Becoming a Comic Book Hero,
  • Room 13 : Project Portrait
  • Inclusie Invest : You Can’t Live in a Waiting List

In de categorie PR Lions positioneert Pride (Public Relations afdeling van TBWA) zich met deze 4 campagnes :

  • Mc Donalds : The Founding Fan
  • Downsyndrome Vlaanderen : Down Make-Over
  • Inclusie Invest : You Can’t Live in a Waiting List
  • KBC Bank: The gap in the market

Voor de categorie Media Lions werden volgende campagnes ingestuurd:

  • Room 13 : Project Portrait
  • Telenet : Mega Soccer Shirts (shortlisted)
  • bpost : bpost Live Webshop (shortlisted)
  • Maes : A Barrel of Maes for Everyone in the name of Maes
  • KBC Bank : the gap in de market (shortlisted)

In de categorie Radio Lions :

  • Belgian Institute for Road Safety : Celeb Car crash announcements
  • MINI : The MINI convertible Mix

In de categorie Branded Entertainement :

  • Grimbergen : A thriller with a triple mystery

In de categorie Titanium & Integrated :

  • KBC Bank : the gap in de market

In de categorie Lions Film Craft

  • Aardgas/Gaz Naturel : Best Friends
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TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\ was elected Agency of the Year 3 times in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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