C'est si bon de tout envoyer promener. Avec la bénédiction de McDonald’s®.

C'est si bon de tout envoyer promener. Avec la bénédiction de McDonald’s®.

Ne sois pas en retard. Tiens-toi bien. Le dessert, c'est uniquement si tu vides ton assiette… Toutes ces règles à respecter ! Heureusement, McDonald's® nous permet d'y échapper en nous offrant des moments où nous envoyons tout promener. Avec un petit café. Ou une glace McFlurry®.

C'est si bon de tout envoyer promener. C'est ainsi que McDonald's® nous invite à un brin de rébellion face aux règles qui nous cadenassent. Comment ? En faisant un break chez McDonald's®, avec un bon café ou un McFlurry®. Se permettre d'arriver en retard, se comporter comme un gamin, ne pas partager… terriblement délicieux !

Un petit côté rebelle ? Pas besoin de le dire deux fois à TBWA ! Alors, on met de côté le jaune iconique de McDonald's®, et on crée une palette de couleurs pastel mettant en valeur les produits qui agrémenteront votre break.

La campagne est active sur les réseaux sociaux et en digital, en OOH et, bien entendu, dans tous les restaurants McDonald’s.

Contactez-nous
Quentin Glodé
Quentin Glodé
A propos de TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

www.tbwa.be


TBWA GROUP
Excelsiorlaan 75/77,
1930 Zaventem, Belgium