C'est si bon de tout envoyer promener. Avec la bénédiction de McDonald’s®.

C'est si bon de tout envoyer promener. Avec la bénédiction de McDonald’s®.

Ne sois pas en retard. Tiens-toi bien. Le dessert, c'est uniquement si tu vides ton assiette… Toutes ces règles à respecter ! Heureusement, McDonald's® nous permet d'y échapper en nous offrant des moments où nous envoyons tout promener. Avec un petit café. Ou une glace McFlurry®.

C'est si bon de tout envoyer promener. C'est ainsi que McDonald's® nous invite à un brin de rébellion face aux règles qui nous cadenassent. Comment ? En faisant un break chez McDonald's®, avec un bon café ou un McFlurry®. Se permettre d'arriver en retard, se comporter comme un gamin, ne pas partager… terriblement délicieux !

Un petit côté rebelle ? Pas besoin de le dire deux fois à TBWA ! Alors, on met de côté le jaune iconique de McDonald's®, et on crée une palette de couleurs pastel mettant en valeur les produits qui agrémenteront votre break.

La campagne est active sur les réseaux sociaux et en digital, en OOH et, bien entendu, dans tous les restaurants McDonald’s.

Contactez-nous
Quentin Glodé
Quentin Glodé
A propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium