ClickShare and TBWA declare war on meeting room mayhem with bold new campaign

Barco, a global leader in meeting room technology tackles the chaos of modern meetings with ClickShare. From screen connection issues to broken cables and glitchy call-ins, the brand is done with tech stress.

"Let’s face it," says Frauke De Graeve, Global Communications & Product Marketing Manager at Barco. "Meetings aren’t broken. Technology is. ClickShare fixes that in one click. It helps everyone in the room keep things smooth. No need to call IT the manager to sort things out. They can focus on doing more important work."

ClickShare: Making meetings work in one click

ClickShare ditches the digital duct tape. No drama. Just one click to share, be heard, and get things moving.

We spotlight the stress everyone knows: the awkward limbo before a meeting starts. The screen won’t connect. Cables tangle. Everyone looks at IT managers like it’s their job to conjure miracles. Frustration all around.

Jef Boes captures these moments with sharp, cinematic precision. And since 2012, ClickShare’s been saving IT departments from cable chaos and compatibility mess.

The campaign will roll out globally across digital, social and print. Two 15-second social films nail those oh-no-not-again moments every meeting veteran knows by heart.