Clio Awards 2012: TBWA\Brussels wint enige Belgische Clio.

In New York zijn deze namiddag alle winnaars bekendgemaakt van de Clio Awards. Slechts 1 Belgisch bureau valt in de prijzen. Met de campagne 'Today's Youth For Yesterday's Youth' voor KBC wint TBWA\Brussels een bronzen Clio in de categorie Content & Contact. Een mooie beloning voor een al even mooi idee waarbij 1000 festivaltickets werden uitgedeeld aan bejaarden. Als een jongere zo'n ticket wou bemachtigen, moest hij of zij eerst iets goeds doen voor een oudere medemens.

Alle andere finalisten en shortlists zijn te zien op clioawards.com. De Clio's worden uitgereikt op 15 mei in het American Museum of Natural History in Central Park.

Creative Director: Jan Macken

Creative Concept: Menno Buyl, Geert Verdonck

Copywriters: Geert Verdonck, Chiara De Decker

Account team: Valerie Vleminckx, Katrien Crabbe, Geert Potargent

Strategic Planner: Vicky Willems

Media Arts: Sylvie Dewaele

KBC Directeur Communicatie: Jan Gysels

KBC Imago adviseur KBC: Paul Daels

KBC jongerenteam: Pierrot Whauthlé, Jan Beliën, Monika Vanloo, Ellen Van Droogenbroeck, Erika De Ridder, Krista Verhaegen

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Over TBWA GROUP

TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CRM, media, digital, design, PR, social, event, content & complemented with all related production capabilities. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

TBWA\Belgium is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\Belgium was elected Agency of the Year 3 times in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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