Delhaize and TBWA start the year with a beautiful health message.

If we have learned anything this strange year, it is that our health is the most important thing in life. And more unfortunately that life is short. So we have to enjoy every bit of it. Or should we say bite? Delhaize, a leading Belgian supermarket just launched a commercial and its resolution for 2021: let’s start living healthy today, all together.

Delhaize is all about healthusiam. The enthusiasm of living healthily and happily. That’s why the supermarket regularly launches initiatives to promote better eating by making healthy food cheaper and easier to prepare. But Delhaize never communicated about its vision until now. Now it does, in the shape of a moving story that plays with the contrast between two generations: those who wish they knew and those who wish they still could.

In the movie we get a glimpse of the life of a young girl. We feel that’s she’s not comfortable with herself, with the way she looks. Strangely we hear an older voice telling us how proud she is about her body and herself. As the story unfolds, we understand this is her grandmother’s voice. She wants to send a powerful message from the future to the younger generation. Don’t waste your time feeling uncertain and unhappy. Because we only have one body, and one life to enjoy it. So we all have to take good care of it (by eating healthy and staying fit), and enjoy our lives to the fullest.

A powerful message that joins the vision of Delhaize: living healthy starts now. Not tomorrow, now. And at Delhaize they’re ready to help you. Ready to raise a new generation of healthy and happy people.

Contact us
Marieke Michils Account Director
Laure Ghekiere Account Executive
Marieke Michils Account Director
Laure Ghekiere Account Executive
About TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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