DISCONNECT

Telenet en TBWA voeren een digitale detox-campagne in Brussel.

Op 18 maart werd ons leven compleet overhoop gehaald, zowel privé als professioneel. Onze schermen werden onze voornaamste vensters op de wereld. We vergaderden, chatten, flirtten en aperitiefden via Google Meet, MS Teams, FaceTime, Skype, WhatsApp of Houseparty.

Maar na 3 maanden tegen schermen praten is ’t welletjes geweest. Tijd om weer buiten te komen en opnieuw het echte leven te ontdekken. In een verrassende campagne van Telenet en TBWA komen verschillende computers aan het woord. Terwijl ze ons overtuigen om te “deconnecteren”, worden ze gevoelig in beeld gebracht door fotograaf en regisseur Jef Boes. Het thema komt terug in filmpjes op sociale media, radiospots en posters.

Het opvallende is dat deze oproep tot digitale detox komt van de provider met het snelste breedbandnetwerk van België. Dat de campagne werd gevolgd door een aanbod om na het afkicken voordelig weer de draad op te pikken, is dan ook geen toeval.

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Over TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

www.tbwa.be


TBWA GROUP
165 Avenue de la Couronne/Kroonlaan - 1050 Brussels