DISCONNECT

Telenet en TBWA voeren een digitale detox-campagne in Brussel.

Dinsdag 23 juni 2020 — Op 18 maart werd ons leven compleet overhoop gehaald, zowel privé als professioneel. Onze schermen werden onze voornaamste vensters op de wereld. We vergaderden, chatten, flirtten en aperitiefden via Google Meet, MS Teams, FaceTime, Skype, WhatsApp of Houseparty.

Maar na 3 maanden tegen schermen praten is ’t welletjes geweest. Tijd om weer buiten te komen en opnieuw het echte leven te ontdekken. In een verrassende campagne van Telenet en TBWA komen verschillende computers aan het woord. Terwijl ze ons overtuigen om te “deconnecteren”, worden ze gevoelig in beeld gebracht door fotograaf en regisseur Jef Boes. Het thema komt terug in filmpjes op sociale media, radiospots en posters.

Het opvallende is dat deze oproep tot digitale detox komt van de provider met het snelste breedbandnetwerk van België. Dat de campagne werd gevolgd door een aanbod om na het afkicken voordelig weer de draad op te pikken, is dan ook geen toeval.

Contacteer ons
Thijs Muësen
Thijs Muësen
Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

 

TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium