EuroMillions et TBWA s'offrent un pique-nique au parc

13 septembre 2017

Avec la nouvelle campagne Jackpot d’EuroMillions, TBWA remet à l’honneur Paul, le sympathique millionnaire. Après avoir organisé une « petite » brocante dans le dernier spot TV, Paul emmène cette fois-ci sa chérie pique-niquer dans le parc. Mais… ce n’est pas un pique-nique comme les autres !

Sur Youtube, nous retrouvons Paul dans un preroll amusant.
Dans son panier de pique-nique, il cherche des objets pour divertir sa chérie.
Et en sort, à la grande surprise du spectateur, un objet très étonnant !
Ainsi que le montant du Jackpot.
Vous aussi, vous vous demandez quel montant va sortir du panier, n’est-ce pas ?

Dans la rue, vous croiserez certainement Paul sur les panneaux d’affichage numériques. Vous le découvrirez avec son nouveau jouet : un drone, avec lequel il fait apparaître le montant du Jackpot.

Découvrez la toute nouvelle campagne à partir du 9 septembre en TV, puis suivez l’histoire de Paul sur les réseaux sociaux.

Credits

DOCX - 139 Kb

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Euromillions TVC spots

MP4 - 8.2 Mb

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Cynthia Gomez

TBWA

cynthia.gomez@tbwa.be

À propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.