Geen gedoe. Gewoon een persbericht over de nieuwe Telenet TV campagne.

20 februari 2023

De verbinding met de Chromecast die wegvalt, de adapter voor de adapter van je HDMI-kabel kwijt zijn of 7 pogingen nodig hebben om Matthew McConaughey te typen in de zoekbalk… Al dat gedoe is verleden tijd dankzij de nieuwe Telenet TV, waar je vanaf nu al je streamingapps op één plaats vindt én kan zoeken via stembediening.

En waar lanceer je de nieuwe Telenet TV? Ahja, op TV natuurlijk. Met grappige spots waarin de stembediening zelf een eigen stem krijgt en vooral niet op z’n mondje gevallen is. En voor alle Gen-Z-ers die geen TV meer kijken, zijn er social- en printadvertenties om hen te laten zien dat TV soms toch een pak minder gedoe is dan alles via je smartphone te streamen.

En voor wie nog niet overtuigd is, kan het nu 6 maanden gratis testen. Dus waar wacht je nog op? Geen gedoe, gewoon kijken.

Persbericht

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Credits

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Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.