Genius looks better on a pitch
Wednesday, June 24, 2020 —
Exactly 4 months ago, a mysterious virus ended all football competitions in Europe. Football gods suddenly became normal citizens: And yes, boredom hit them too.
Time to get back to work. Because genius still looks better on a football field.
TBWA created a new campaign that closes the lock down in an appropriate manner. The creative concept includes real images of English footballers and trainers who showed themselves from a different angle during the quarantine. Leandro Trossard suddenly became a Lego master, with a beautiful Taj Mahal as masterpiece. José Mourinho started working as a hobby farmer. Harry Kane became a full-time dad. Heung-Min Son fulfilled his compulsory military service in South Korea. And Jurgen Klopp? He drank a German beer.
Client : Telenet Play Sports
Client contacts : Lieselotte Van Aperen, Jorgen Vranken
Agency : TBWA
Creative Director : Jeroen Bostoen
Creatives : Greg Van Buggenhout et Kenn Van Lijsebeth
Account Team : Max Fauconnier, Hans Michiels
Production Company : MAKE
Producer : Katrien Van den Brande
Sound : Jan Pollet
Special thanks Leandro Trossard & Sam Kerkhofs.