Headline Publishing & SITA genomineerd voor Grand Prix Content Marketing

Donderdag 6 november 2014 — KMO’s die beroep doen op afvalbeheerder SITA ontvangen sinds kort een compacte selfmailer en e-letter met krachtige, praktische berichtgeving rond afval. Headline Publishing wist hiervoor alvast een nominatie voor de Grand Prix Content Marketing, in de categorie ‘Beste Toepassing/Effect Mail’ in de wacht te slepen .

De uitdaging was niet gering: voor een ‘low involvement’-doelgroep toch een waardevol communicatiemoment creëren. Headline Publishing werkte voor de KMO-klanten een praktische, bondige selfmailer en e-letter uit rond afvalbeheer. De communicatie focust op praktische en direct toepasbare info, belicht het innovatieve in recyclage, en nodigt het doelpubliek uit om ook zelf het verschil te maken met concrete, duurzame tips. Zowel de open- als de click through rate van de e-newsletter blijken ver boven de gemiddelden uit de sector (DDMA en Mailchimp) te liggen, wat aldus een terechte nominatie opleverde.

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TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

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TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

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