Headline Publishing & SITA nominés au Grand Prix Content Marketing

Jeudi 6 novembre 2014 — Les PME qui font appel au gestionnaire des déchets SITA reçoivent depuis peu un selfmailer et une e-letter compacte contenant de l’information forte et pratique à propos des déchets. Headline Publishing a été nominé au Grand Prix Content Marketing dans la catégorie ‘Meilleure application/Effect Mail’.

Le défi n’était pas mince : créer un moment de communication à valeur significative pour un groupe cible « low-involvement ». Headline Publishing a réalisé pour les clients PME un selfmailer et une e-letter pratiques et brefs traitant la gestion des déchets. La communication met l’accent sur l’information directement applicable, souligne l’innovation en terme de recyclage et invite le public cible à faire la différence grâce à des conseils concrets et durables.

Aussi bien le taux d’ouverture que le taux de clic de la e-newsletter semblent se situer bien au-dessus de la moyenne dans le secteur (DDMA et Mailchimp), ce qui a donc valu une nomination bien méritée. 

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A propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

TBWA\Belgium
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