Headline Publishing & SITA nominés au Grand Prix Content Marketing

Les PME qui font appel au gestionnaire des déchets SITA reçoivent depuis peu un selfmailer et une e-letter compacte contenant de l’information forte et pratique à propos des déchets. Headline Publishing a été nominé au Grand Prix Content Marketing dans la catégorie ‘Meilleure application/Effect Mail’.

Le défi n’était pas mince : créer un moment de communication à valeur significative pour un groupe cible « low-involvement ». Headline Publishing a réalisé pour les clients PME un selfmailer et une e-letter pratiques et brefs traitant la gestion des déchets. La communication met l’accent sur l’information directement applicable, souligne l’innovation en terme de recyclage et invite le public cible à faire la différence grâce à des conseils concrets et durables.

Aussi bien le taux d’ouverture que le taux de clic de la e-newsletter semblent se situer bien au-dessus de la moyenne dans le secteur (DDMA et Mailchimp), ce qui a donc valu une nomination bien méritée. 

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A propos de TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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