Headline Publishing lance la nouvelle plateforme digitale Audi

24 octobre 2014

Audi lance bien plus qu’un nouveau magazine digital. La marque au slogan « Vorsprung Durch Technik » passe à la vitesse supérieure et propose un concept numérique unique. Sa nouvelle plateforme digitale propose un flux permanent de nouveaux articles dans une offre originale et accrocheuse. Headline Publishing, développeur de la version papier d’Audi magazine, signe à présent la réalisation online.

Concrètement ? Les nouveaux articles reflètent totalement l’ADN de la marque – nouveaux modèles, essais, reportages et conseils de voyages, nouvelles et résultats d’Audi Sport, design, lifestyle et gastronomie. Une offre unique renforcée par des images, des films et de l’interactivité.

Vous voulez la tester ? La plateforme digitale Audi est idéale à consulter depuis un ordinateur ou une tablette. Pour la consulter, il suffit de télécharger la nouvelle application gratuite dans l’App Store ou Google Play ou de surfer sur le site web d’Audi.

Headline Publishing

Travaille pour des marques phares dont Audi, Harley-Davidson, Touring, McDonald's, Umicore et Electrabel.

Plus en savoir davantage sur Headline Publishing et le ‘magazine customer’ consultez : www.headlinepublishing.be

Pour toute question spécifique, contactez Anne Thys au +32 3 260 08 30 ou via anne.thys@headlinepublishing.be.

http://www.audi.be/magazine_fr/2014/02/browsermag.html

https://itunes.apple.com/fr/app/audi-magazine/id394365147?mt=8

https://play.google.com/store/apps/details?id=de.audi.audimagazine&hl=fr

CP-Audi-magazine-digital.docx

DOCX - 106 Kb

Télécharger

Anne Thys

Headline Publishing

anne.thys@headlinepublishing.be +32 3 260 08 30

À propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.