IAB MIXX Awards 2014: TBWA verkozen tot « Digital Agency of the Year » voor het derde jaar op rij

Met maar liefst 3 Gold Awards en de prestigieuze titel «Digital Agency of the Year », komt TBWA als de grote winnaar uit de 8e editie van de IAB MIXX Awards. Een grote eer voor het agentschap.

Gisteren heeft de IAB MIXX Awards z’n verdict uitgebracht op de prijsuitreiking in Tour&Taxis in Brussel. Voor het tweede jaar op rij nemen TBWA en KBC de titel voor « Advertiser of the Year » mee naar huis. Dit jaar haalt het duo 3 Gold Awards binnen: één voor « Brick by Brick » (Best Online B2C Campaign) en twee voor « Alles Kan Beter » (Best Online B2B Campaign en Best Multiscreen Experience).

De vier jury’s « Online Campaigns », « Developers », « Social » en « Webdesign » hebben zich gebogen over campagnes uit 12 verschillende categorieën om zo uiteindelijk de beste digitale campagnes van 2014 te bekronen. Strategie, creativiteit, resultaaten, innovatie en engagement waren enkele van de selectiecriteria.

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TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!


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