KBC en TBWA trakteren met Pizza Conversiazone

Maandag 13 juli 2015 — KBC wil jongeren nog beter leren kennen, om hen het juiste advies op het juiste moment te bieden.

Dus zochten TBWA en KBC een manier om hen net iets sneller over de streep te trekken. Het resultaat is de Pizza Conversiazone: een gratis pizza aan huis geleverd in ruil voor een kort praatje met een KBC medewerker.

Hoe werkt het? De jongeren tussen 18 en 30 jaar kiezen online hun favoriete pizza. KBC plaatst de bestelling en belt hen daarna op voor een kort praatje met enkele eenvoudige vragen zoals “Gebruik jij je bankkaart in het buitenland?” of “Hoe betaal jij het liefst?”… Na het praatje wordt de gratis pizza aan huis geleverd.

De campagne loopt van 13/07/15 tot 28/08/15, hoofdzakelijk via Facebook en Twitter. Daarnaast zijn er ook radiospots op Spotify en Topradio. De pizza’s zullen geleverd worden in KBC pizzadozen en dit over heel Vlaanderen.

Contacteer ons
Geert Potargent TBWA
Geert Potargent TBWA
Over TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

 

TBWA\Belgium
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