KBC et TBWA apportent leur pierre à l’édifice.

Chez KBC, votre épargne ne dort pas. Elle participe directement aux projets de votre région. Des projets qui profitent à tous comme la rénovation d’une école, la construction d’un nouvel hôpital ou d’une entreprise qui créera de l’emploi. Et pour le prouver, KBC présente: une Pierre à l’Edifice.

Sur le site web kbc.be/apportezunepierre une ingénieuse machine-robot permet aux épargnants de créer et graver un message sur leur propre brique, en live! La brique est alors envoyée sur le chantier de leur choix. Preuve de leur contribution directe à la croissance locale.

Cette action a été développée par TBWA, leur partenaire de toujours. La campagne qui l’accompagne se retrouve en affichage, radio et en ligne… mais aussi sur le terrain via des bétonnières et les murs des chantiers participants.

 

 

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A propos de TBWA GROUP

TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

TBWA\Belgium is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\Belgium was elected Agency of the Year twice in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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TBWA GROUP
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