KBC et TBWA apportent leur pierre à l’édifice.

Chez KBC, votre épargne ne dort pas. Elle participe directement aux projets de votre région. Des projets qui profitent à tous comme la rénovation d’une école, la construction d’un nouvel hôpital ou d’une entreprise qui créera de l’emploi. Et pour le prouver, KBC présente: une Pierre à l’Edifice.

Sur le site web kbc.be/apportezunepierre une ingénieuse machine-robot permet aux épargnants de créer et graver un message sur leur propre brique, en live! La brique est alors envoyée sur le chantier de leur choix. Preuve de leur contribution directe à la croissance locale.

Cette action a été développée par TBWA, leur partenaire de toujours. La campagne qui l’accompagne se retrouve en affichage, radio et en ligne… mais aussi sur le terrain via des bétonnières et les murs des chantiers participants.

 

 

Radio_Generique_FR_25sec.mp3

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Radio_Regio_FR_45sec.mp3

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Radiospot_Turnhout.mp3

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KBC-Communiquedepresse.docx

DOCX - 136 Kb

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À propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

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