KBC et TBWA encouragent à prendre le bus ou le tram

Super facile à utiliser, l’application mobile de KBC est aussi extrêmement pratique. KBC le prouve par une campagne ludique autour de sa toute nouvelle fonctionnalité qui permet, à partir de maintenant, de payer son billet De Lijn. Simple comme bonjour. Et ce ne sont pas les malchanceux de la campagne qui diront le contraire.

"La prochaine fois, prenez le bus ou le tram. En payant tout simplement avec KBC Mobile." Ce conseil arrive malheureusement trop tard pour eux mais pas pour les 1 million clients de KBC Mobile qui ont maintenant un atout supplémentaire dans leur poche.

La campagne commence le 15 octobre. Elle sera présente sur des bus et des trams du réseau De Lijn et aussi sur YouTube, Instagram et Facebook.

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A propos de TBWA GROUP

TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

TBWA\Belgium is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\Belgium was elected Agency of the Year twice in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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TBWA GROUP
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