KBC Mobile, altijd met je mee dankzij TBWA

De KBC Mobile stories van TBWA? Snel even checken!

We kunnen niet meer zonder onze smartphone. We gebruiken hem om te sms’en, te instagrammen of zelfs het weerbericht te checken. Dus waarom ook niet om realtime over te schrijven of simpelweg je saldo te checken?

Daarom bedacht TBWA voor KBC Mobile, de mobile banking app van KBC, een aantal plezante én herkenbare mobile stories.

De mobile stories situeren zich in de ‘oh zo vertrouwde’ wereld van smartphones en apps: sms-conversaties op café, het wow-gevoel van een Tinder match, Instagram-foto’s op restaurant of een video call met de jarige kleinzoon.

TBWA laat daarbij –letterlijk– zien dat de KBC Mobile app hier perfect tussen past. Sterker nog: de app bepaalt telkens de uitkomst van het verhaal. Zo vertellen de stories ons uiteindelijk hoe handig het is om KBC Mobile altijd met je mee te hebben.

Alle stories kan je vanaf nu checken in out-of-home, op radio en tv en via Facebook en bannering.

KBC Mobile kan je gratis downloaden via de Appstore of op Google Play.

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TBWA\Belgium is and has been a top-3 ranked agency for the last decade, and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA Belgium has developed and is recognised for its world class brand building and strategic capabilities. TBWA\Belgium is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CRM, media, digital, design, PR, social, event, content & complemented with all related production capabilities. All of this to answer the client’s challenges in a modern, collaborative and comprehensive way.

TBWA\Belgium is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\Belgium was elected Agency of the Year 3 times in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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