KBC Mobile, toujours avec vous grâce à TBWA

Jeudi 1 décembre 2016 — Nous ne pouvons plus nous passer de notre smartphone. Nous l’utilisons pour envoyer des SMS, publier sur Instagram ou même vérifier la météo. Donc, pourquoi ne pas l’utiliser également pour effectuer des virements ou consulter ses comptes ?

Voilà pourquoi TBWA a imaginé, pour KBC Mobile, l’app de mobile banking de KBC, une série d’histoires amusantes et reconnaissables avec son mobile.

Les histoires mettent en avant le monde ô combien familier des smartphones et des apps : les conversations par SMS au café, l’effet d’un match Tinder, les photos Instagram au resto, ou un appel vidéo avec son petit-fils…

TBWA prouve que l’app KBC Mobile s’intègre parfaitement dans ce monde. Mieux encore : l’app détermine l’issue de chacune des histoires. Ainsi, les histoires nous montrent combien il est pratique d’avoir l’app KBC Mobile sur soi en permanence.

Toutes les histoires sont désormais consultables par le biais de l’affichage, de la radio, de la TV, de Facebook et du bannering.

Téléchargez l’app KBC Mobile gratuitement via l’AppStore ou sur Google Play.

Contactez-nous
Catherine Hamers TBWA
Catherine Hamers TBWA
A propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

TBWA\Belgium
Excelsiorlaan 75/77,
1930 Zaventem, Belgium