Kom op tegen Kanker en TBWA laten kinderen met kanker weer kind zijn

Naar jaarlijkse gewoonte organiseert Kom op tegen Kanker van 7 tot 25 oktober Kom op Appels. Tijdens deze actie worden in de basisscholen pakketjes appels verkocht. Met de opbrengst kunnen kinderen met kanker op vakantiekamp, georganiseerd door de Vlaamse Liga tegen Kanker.

TBWA creëerde een nieuwe TV -en radiocampagne, gericht naar ouders. Centraal daarbij staan de kinderen met kanker. Opvallend is de positieve invalshoek waaruit blijkt dat de kinderen hoopvol omspringen met hun ziekte.

Bekijk hier de campagne: http://www.youtube.com/watch?v=lr9NQfOy6N4

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TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA\ was elected Agency of the Year 3 times in the last decade and digital Agency of the Year 5 times in the last 6 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!


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