Kom op tegen Kanker et TBWA lèvent le poing

20ème édition du weekend des plantes de Kom op tegen Kanker. La campagne de TBWA invite à lever ensemble le poing contre le cancer, notamment via la vente de plantes digitales.

Les 19, 20 et 21 septembre, des azalées seront vendues au prix de 6 euros dans chaque ville, village et commune afin de soutenir l’initiative de Kom op tegen Kanker.

Les plantes seront vendues durant le weekend dans les points de vente connus mais cette année, des plantes digitales pourront également être achetées. Beaucoup de gens veulent soutenir la campagne Kom op tegen Kanker mais ne rencontrent pas de point de vente ce weekend là.

TBWA a développé une plateforme digitale, un spot radio ainsi qu’un spot TV.

Des milliers d’azalées y forment un gigantesque poing contre le cancer : une image positive et combative qui montre qu’un ensemble de petits gestes peuvent former un grand geste.

Geert Verdonck TBWA
Geert Verdonck TBWA
A propos de TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!


Excelsiorlaan 75/77,
1930 Zaventem, Belgium