Kom op tegen Kanker et TBWA lèvent le poing

10 septembre 2014

20ème édition du weekend des plantes de Kom op tegen Kanker. La campagne de TBWA invite à lever ensemble le poing contre le cancer, notamment via la vente de plantes digitales.

Les 19, 20 et 21 septembre, des azalées seront vendues au prix de 6 euros dans chaque ville, village et commune afin de soutenir l’initiative de Kom op tegen Kanker.

Les plantes seront vendues durant le weekend dans les points de vente connus mais cette année, des plantes digitales pourront également être achetées. Beaucoup de gens veulent soutenir la campagne Kom op tegen Kanker mais ne rencontrent pas de point de vente ce weekend là.

TBWA a développé une plateforme digitale, un spot radio ainsi qu’un spot TV.

Des milliers d’azalées y forment un gigantesque poing contre le cancer : une image positive et combative qui montre qu’un ensemble de petits gestes peuvent former un grand geste.

https://plantjesweekend.komoptegenkanker.be/

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Geert Verdonck

TBWA

geert.verdonck@tbwa.be

À propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.