La Loterie Nationale et TBWA lancent X The Money, un nouveau jeu à gratter

29 septembre 2020

Découvrez X The Money, une série de nouveaux jeux à gratter avec lesquels vous pouvez aller de “gagner beaucoup” à “gagner vraiment beaucoup”. Parce qu’avec X The Money, vous avez une chance de multiplier vos gains jusqu’à 100 fois !

La Loterie Nationale lance un nouveau jeu à gratter, et ça va démanger. Rien que les abribus valent le coup d’œil ! Avec leurs couleurs voyantes, et cet univers comics inspiré du pop art, dans lequel apparaissent les billets à gratter, ils égayent nos rues.

La fraîcheur du look n’a d’égale que la simplicité du jeu. Vous grattez vos numéros et vous les comparez aux numéros gagnants. Ils sont identiques ? Vous avez gagné le montant ! Mais ce n’est pas tout. Grattez encore un petit peu, et vous multipliez le montant. Jusqu’à 100 fois ! Choisissez un des trois billets à gratter de 20x, 50x ou 100x, et gagnez jusqu’à 500 000 € !

Alors, qu’attendez-vous ? À vous de jouer !

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Credits

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Carlota Schuermans

TBWA\

carlota.schuermans@tbwa.be +32 472 882 320

À propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients.

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.