La Loterie Nationale et TBWA lancent X The Money, un nouveau jeu à gratter

Mardi 29 septembre 2020 — Découvrez X The Money, une série de nouveaux jeux à gratter avec lesquels vous pouvez aller de “gagner beaucoup” à “gagner vraiment beaucoup”. Parce qu’avec X The Money, vous avez une chance de multiplier vos gains jusqu’à 100 fois !

La Loterie Nationale lance un nouveau jeu à gratter, et ça va démanger. Rien que les abribus valent le coup d’œil ! Avec leurs couleurs voyantes, et cet univers comics inspiré du pop art, dans lequel apparaissent les billets à gratter, ils égayent nos rues.

La fraîcheur du look n’a d’égale que la simplicité du jeu. Vous grattez vos numéros et vous les comparez aux numéros gagnants. Ils sont identiques ? Vous avez gagné le montant ! Mais ce n’est pas tout. Grattez encore un petit peu, et vous multipliez le montant. Jusqu’à 100 fois ! Choisissez un des trois billets à gratter de 20x, 50x ou 100x, et gagnez jusqu’à 500 000 € !

Alors, qu’attendez-vous ? À vous de jouer !

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Carlota Schuermans TBWA\
Carlota Schuermans TBWA\
A propos de TBWA\Belgium

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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TBWA\Belgium
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1930 Zaventem, Belgium

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