Le Blackout Bus de Brussels Airlines offre un petit tour à travers la ville aux passagers bloqués

Zaventem est à l’arrêt. Suite à la panne d’électricité survenue chez le contrôleur aérien Belgocontrol, aucun avion n’était autorisé à décoller ou à atterrir à partir de 09h45. Même les générateurs de secours étaient paralysés. Heureusement ce n’était pas le cas de Brussels Airlines.

Le « most personal airline » prouve encore une fois que le slogan « We go the extra smile » n’est pas tombé du ciel. Pour pallier l’ennui et l’énervement, Brussels Airlines a introduit le concept du Blackout Bus. Un bus façon sightseeing tour qui propose aux passagers bloqués une visite des plus beaux endroits de la ville en attendant que l’aéroport de Zaventem soit à nouveau opérationnel.

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TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

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