Le Wi-Free Tour de Telenet

Vendredi 6 septembre 2013 — Une tournée d’une semaine à travers le pays pendant laquelle le comédien Rik Verheye a essayé de visiter le plus de hotspots et de homespots Telenet possible.

Le pays compte plus de 800.000 points Wi-Free où les clients Internet de Telenet peuvent surfer gratuitement. Plus de 800.000 hot- et homespots! C'est énorme. Le comédien Rik Verheye a essayé de les visiter tous une seule semaine.

Au programme de cette aventure : rencontres et cadeaux pour tous. 50 croissants chauds au Panos de Gand pour les lève-tôt, un plein de carburant pour une maman et sa fille (pour les remercier d’avoir véhiculé notre Telenet-man à Anvers), un iPhone flambant neuf à quelqu’un à la bibliothèque de Louvain et même des serviettes de bain sur la plage Surfers Paradise à Knokke-Heist ...

Nous pouvions suivre le Wi-Free Tour en radio. Grâce à des spots diffusés en matinée, l’après-midi et en soirée, Rik nous faisait découvrir le lieu où il se trouvait. Tout le monde l’aura compris, ce n’était donc pas un format radio classique, mais une campagne radio en direct où chaque spot était unique et attirait l'auditeur à venir sur place.

URL : snap.telenet.be

Spots radio en annexe.

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Tom Eilers TBWA
Tom Eilers TBWA
A propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

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TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

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