Les Grands Travaux du Réseau. Un réseau super performant devient giga-performant grâce à Telenet et TBWA

Telenet lance les « Grands Travaux du Réseau », un grand projet pour rendre le réseau internet le plus performant de Flandres… encore plus performant. Dans une nouvelle campagne TV signée TBWA, nous découvrons pourquoi Telenet se lance dans ces « Grands Travaux du Réseau ».

Ode aux optimistes en ligne
Internet regorge d’un contenu aussi extraordinaire que loufoque, qui chaque jour nous fait sourire, hurler ou LOLer. Et pour partager autant d’optimisme, le réseau d'Internet d'aujourd'hui n’est jamais assez puissant. Dans le spot TV, dirigé par Billy Pols, Telenet se lance véritablement dans une ode à tous les optimistes de l’internet - de l’ours skateur aux sauteurs à l’élastique entièrement nus - dans un film rythmé et coloré, typique de ce qu’on peut retrouver sur Internet.

A propos de TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!


165 Avenue de la Couronne/Kroonlaan - 1050 Brussels