Loop, c’est parti avec Brussels Airlines et TBWA

LOOP, c’est le premier programme de fidélité développé par une compagnie aérienne spécialement pour les voyageurs occasionnels. Mais qu’a-t-il de particulier ?  Eh bien il permet de profiter très vite des points gagnés, par exemple en épargnant en famille ou en groupe.

Vite, c’est le mot clé. Et pour son lancement, Brussels Airlines et TBWA ont décidé de lancer de petits oiseaux – devenus l’une des signatures graphiques de Brussels Airlines – mais cette fois… avec un canon !  Une manière de montrer combien il est rapide avec LOOP de collecter des points !

Déclinée en affichage, radio, annonces et bannering, cette campagne fun et familiale sera lancée le 19 octobre, tandis que l’affichage ne commencera que le 9 novembre. Prêts pour une campagne fraîche et amusante ? Loopiiiie, c’est partiiii !

Communiqué de presse

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Spot Radio LOOP 20s Generic

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Spot Radio LOOP 20s Pas loin

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Spot Radio LOOP 20s Pooling

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À propos de TBWA\Belgium

TBWA is not an advertising agency nor a marketing consultant. As The Disruption® Company, it profoundly believes in the power of creativity as an engine for the growth of brands and businesses. It offers integrated services from business and marketing strategy to user-experiences, product innovation, iconic branding, smart media, corporate reputations, and impactful campaigns. All integrated in a full-service proposition across the entire marketing value chain.  

TBWA sees the world through the eyes of Disruption®, a proven collaborative business tool to create step-changing growth. The methodology has a proven track record of business, marketing and communication disruptions created and implemented together with TBWA’s clients. 

TBWA is a global agency, but its approach and entrepreneurship are deeply rooted in the local Belgian market. With over two decades of experience and steady management, TBWA has demonstrated steady growth, robust performance, and strong commitment to Belgian brands and businesses such as Telenet, Delhaize, McDonald’s, D’Ieteren, Lotus, Engie, ING, NMBS, Barco, VRT and counting.  

TBWA measures its success by the growth and success of its clients. Together TBWA and its clients have won 19 Effies over the past 10 years and was awarded Effie Beast (as most rewarded company since the launch of the awards) in 2019.    

The biggest force of TBWA Belgium is its 200 creative minds, with diverse talents and skills, including strategic business and marketing skills, creative craft disciplines and a 70-headed in-house multimedia production unit. All of them work together collaboratively and multidisciplinary to turn ideas into reality with and for clients.  

TBWA is part of the TBWAGroup, a local holding consisting of TBWA and its sister agencies De Vloer and DDB. TBWA Belgium is part of TBWA Worldwide and Omnicom.  

www.tbwa.be

 

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