Loop, c’est parti avec Brussels Airlines et TBWA

LOOP, c’est le premier programme de fidélité développé par une compagnie aérienne spécialement pour les voyageurs occasionnels. Mais qu’a-t-il de particulier ?  Eh bien il permet de profiter très vite des points gagnés, par exemple en épargnant en famille ou en groupe.

Vite, c’est le mot clé. Et pour son lancement, Brussels Airlines et TBWA ont décidé de lancer de petits oiseaux – devenus l’une des signatures graphiques de Brussels Airlines – mais cette fois… avec un canon !  Une manière de montrer combien il est rapide avec LOOP de collecter des points !

Déclinée en affichage, radio, annonces et bannering, cette campagne fun et familiale sera lancée le 19 octobre, tandis que l’affichage ne commencera que le 9 novembre. Prêts pour une campagne fraîche et amusante ? Loopiiiie, c’est partiiii !

A propos de TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!


Excelsiorlaan 75/77,
1930 Zaventem, Belgium