McDonald’s and TBWA are Leuven’ it

McDonald’s and TBWA are Leuven’ it

On September 17th, McDonald's will open a second branch in Leuven. With the restaurant's opening campaign, McDonald's and TBWA want to contribute to the self-esteem and urban pride of the oldest student city in the Low Countries.

A brand-new McDonald's restaurant will open at Bondgenotenlaan 86, making it the second home for McDonald's in the student city. With "i'm leuven' it”, we refer in a playful way to McDonald’s’ world-famous slogan "i'm lovin' it". It’s our way to contribute to the proud identity of the inhabitants, commuters, and students in Leuven.

These have been tough times, in which almost everyone had to telecommute, and students could only attend classes from home. As a result, many people had to miss the connection with their favourite (student) city. By choosing this slogan, we want to lift people’s spirits and welcome them in what should be everybody’s second home. By giving this slogan street visibility, McDonald's wants to contribute to a renewed sense of unity. Now that we can leave home again, let's all become worthy ambassadors of our own city!

Contact us
Jeremie Goldwasser Creative Director, TBWA
Elien Onclinx Account Director, TBWA
Roel Spelkens Digital Creative, TBWA
Charlotte De Backer Account Executive, TBWA
Jeremie Goldwasser Creative Director, TBWA
Elien Onclinx Account Director, TBWA
Roel Spelkens Digital Creative, TBWA
Charlotte De Backer Account Executive, TBWA
About TBWA GROUP

TBWA\ is and has been a top-3 ranked agency for the last decade and operates with the strong belief that IDEAS CREATE GROWTH. To make this happen in real life for its local and international clients, TBWA\ has developed and is recognised for its world class brand building and strategic capabilities. TBWA\ is the most integrated communications group in Belgium, bringing many different disciplines together under 1 roof, 1 P&L and 1 culture. These disciplines comprise of in-house strategic advice, advertising, CX design, CRM, media, digital, brand design, public and brand relations, social, event, content & complemented with all related production capabilities. All of this to answer our client’s challenges in a modern, collaborative and comprehensive way.

TBWA\ is the Disruption® Company: the cultural engine for the 21st century business. Disruption® is at the core of TBWA’s strategic and creative development. It is a gateway to great work and unconventional behavior. Disruption is about dismantling the status quo to create opportunities and dramatic business results for our partners.

TBWA was elected Agency of the Year 4 times in the last 12 years and digital Agency of the Year 5 times in the last 7 years. On creative awards, we see them as a great internal motivator and it helps us recruiting new talent. So yes, we’re always in the top 5 in our market. But more importantly, we clearly stand out as the most awarded Effie agency in Belgium: the reason why we were named Effie Beasts last year, as best Belgian Effie agency since the start of the Effies. The Effie Awards honour the most significant achievement in marketing communications: ideas that work. And that’s what we’re all about!

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TBWA GROUP
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1930 Zaventem, Belgium